Western Business Associates
Specializing in Hotel Real Estate

WBA is an alliance of professional hotel operations service firms, providing custom research and analysis to help hotel asset owners improve their competitiveness, by "knowing the next move."

 
Hotel Asset Management

In this time of turmoil there remain an elite number of Hotel Asset Managers who can see beyond the clouds to opportunities that lie ahead. We serve as a bridge between ownership and management that provides Maximize asset value by aligning the Hotel operations with an Owner’s investment goals. Our objective is to asset manage hotel investments through the entire investment cycle. We have the capability of taking over hotels, resorts and hotel casinos as interim manager managing the asset’s refurbishment, repositioning, stabilization and disposition.

 
Asset Management

While much has changed in the hospitality world over the past several years our focus on more traditional management principles has remained the same. We are actively pursuing alliances with owners of mid to upper scale full-service properties in most major markets.

We are a young aggressive company whose principals have filled key hotel management positions prior to forming Western Business Associates. Each contributing specialized expertise to managing hospitality assets. We know the key to success of any hotel is selling rooms over a certain base level of occupancy at a profitable room rate. There is considerably more to effectuating higher occupancy than advertising and promotions. You need a specialist in the people pleasing business, especially in a hotel market as tough as it is today. Our company was founded out of a recognized need to better represent owners as hotel asset managers and we are willing to back up that assertion by our unique fee structure.

We’re confident, based on our experience and understanding of the hotel industry, that we can manage your property more efficiently and thus increase the bottom line results.

So confident that this will be reflected in our asset management fee structure which is designed for YOUR benefit rather than ours. 60% of our total management fee will be earned from the House Profit (before Fixed Expenses & Capital Costs) but after a baseline occupancy has been reached. This means that your fee outlay to us is LOWEST when your cash-flow needs are GREATEST. And, that we have a very strong, direct financial incentive to see that your occupancy increases in the shortest possible time.

You have, no doubt, over time received many proposals from which you can anticipate typical results. However, in these times of uncertain economic conditions, “typical” is not enough. Today, success demands a professional edge. Your hotel will need to be the strongest competitor. Our proposal is not being made by a typical group, nor can our results be assumed to be merely average for the industry. And, we back this statement not only by our superb track record of results, but with our fee schedule. Your success is our success. We take a top-down approach, provide strategic direction, maximize revenues and communicate openly, candidly and frequently.

WBA Hotel Asset Management Advantage: What Advantage Can WBA Bring to the Table for You?

1. WBA: Central Team of Hotel Distress Specialists: We are a team of specialists in the diverse aspects affecting this current dynamic for saving hotels: Hotel Asset Management and Strategic Hotel Capital finance, in ONE team.
    
2. WBA:  Scaled for Intense Focus on Your Hotel: We are scaled to work on a small number of hotel deals involving asset management innovation and hotel funding strategy synthesis. You are not being thrown into a pool of hotels, handled by a mish mash of 50 employees, based on high performance for the priority cases. You get the complete attention of seasoned, expert, principals - no novice management and advice at ANY time.
   
   
3. WBA: We Have the Hotel Funding Formula: We clearly see the need for a future hotel asset enhancement to get new hotel funding NOW. Borrowers complacent in the extend and pretend mode? The reality is that without a solid, expertly planned recovery, funding will not present itself with any lending or investor confidence to initiate this CRUCIAL hotel capital, to hotel asset finance infusion for hotel recovery.